Out-of-home media, also known as outdoor advertising or OOH, is advertising that occurs outside the home. In the traditional sense, this includes everything from billboards to buses and everything in between. If you see an ad outside your home (and it’s not on your mobile!), you are most likely looking at some OOH advertising.

With the rise of digital advertising, getting your message heard outside can sometimes be challenging. OOH solves this and combines it with digital advances to create a powerful advertising tool.

It’s undoubtedly an exciting time to be involved in the out-of-home advertising space. The demand for OOH campaigns has remained consistently high over the years. As we move into a new decade, we are incredibly excited about what the future holds for real-world advertising.

A combination of technological advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. We take a detailed look at the industry, where it’s been and what it might look like in the coming months and years.

We are constantly looking for new and innovative options. Options that are not only technologically advanced but also culturally fresh! A great example is the viral 3D billboard you may have seen online or in person at Picadilly Circus in London.