A lasting relationship

Bury College is a further education college located within the Borough of Bury, Greater Manchester. Founded in 1940, the college began as Bury Technichnical College before becoming the Royal Military College of Science during World War Two. They’ve undergone several changes and mergers since then, finally settling on Bury College, as we now know it, in 1987.

The college offers a wide range of subjects from the A-Level, BTEC, and diploma format for HE and FE students and has year on year been graded as Good or better by Ofsted. 

Nic’s relationship with Bury College began nine years ago whilst working for another media provider. When Nic decided to fly the nest and set up on her own in 2019, they were among the first to follow her and continue on this journey together. 

To stay on top, we have to remain dynamic and reactive in our approach. The Covid 19 pandemic was a great example of this. One significant change we made was to implement virtual open days and virtual tours. This ensured we could continue securing critical formats ahead of competitors. 

Since then, we’ve continued to grow and maximise brand awareness, pushing Bury College to new heights and forming one of our strongest client relationships that looks to continue for years. 

Since then, we’ve run lots of different campaigns across most, if not all, media outlets, including TV, Radio, Buses, Digital out-of-home, Digital Online, PPC, Print and DAX. 

No matter the campaign, whether it be an Open Day Event or Summer Enrolment, each campaign has been designed and delivered with a fresh mindset. Strategically planned at all levels to ensure we provide a bespoke approach, the Edison Media approach. 

For each new campaign, we aim to break the records we set on the previous one. Whether that be reduced CPC or maximise sign-ups and impressions, we can always look at improving. The need to push on and achieve more, to be better, is so ingrained into everyone here at Edison Media that it’s our second nature.

For more information on this or to hear how we can help push your brand to the next level, get in touch here.

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Digital Target Marketing offers a broad range of online services from retail branding and shopping cart development, to email & mobile marketing. With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.

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