Using Facebook, Instagram, and Google Ads has become a common practice for small and medium-sized businesses to drive results. However, digital advertising alone can only go so far. Incorporating broadcast media like radio advertisements into your marketing plans is beneficial to increase brand awareness and results. Creating a diverse marketing mix is essential to effectively advertise your brand, get recognition, and build brand awareness. Edison Media produces brand exposure when and where they want it in a well-targeted and budget-friendly way.

Types of Broadcast Marketing

Broadcast media encapsulates several media outlets to display ads message to your audience.
60% TV remains the most trusted advertising format.
source: Nielson

Broadcast Marketing, Strategy & Solutions

Creating a broadcast marketing campaign without research is like going into battle blind. 

Our market research will help you see your competitors’ strategies and what works for them. It also lets you know what advantages and disadvantages you have compared to your competitors, your USPs, the methods and techniques your target audience responds to, what areas your advertising can thrive in, and other relevant information. 

Our ability to adapt and evolve throughout the lifetime of a campaign is essential in an ever-changing and adapting world. This mindset is what keeps up head and shoulders above our competition. We aren’t afraid to make decisions; we embrace them. 

We’ll work alongside you to build an entire battle-proof plan of action. Minimising any risks or worries and ensuring we’re in the best possible position before rollout.

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    Digital Target Marketing offers a broad range of online services from retail branding and shopping cart development, to email & mobile marketing. With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.

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