Working with University of Lincoln.
We began working with UoL in late 2020 after a significant reshuffle in their marketing department. We’ve continued to work alongside them on every campaign since, but our relationship initially began with UoL 18,000 applicants off target with only three months until deadline day.
We needed to make profound changes and implement a full-package solution that not only drastically reduced the application deficit but also did it on a tight budget and with an ever-looming deadline.
We began by looking at their existing campaigns. By analysing available data, we can determine what had worked previously and, more importantly, what didn’t and why. With all this new information, we quickly found our feet and began doing what we do best—making our client shine.
We went all out. Not only putting UoL back on the map but in and around every significant key location and beyond. We prepped and planned for every possible format; TV, The London Underground, Major Bus Routes, Digital out-of-home, Digital Online, PPC, Colleges, Cinemas and DAX*. Every major route, screen and mobile was covered.
Running such a full-bodied and well-researched campaign will always increase brand awareness but did we hit the target? Yes, and not only did we hit, but the UoL received its highest number of applicants since records began. [Include stats]
Since then, we’ve continued to grow and exceed targets at every opportunity, pushing the University of Lincoln to new heights and forming one of our most vital client relationships that looks to continue for the years to come.
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