TikTok has taken the world by storm with its innovative content creation, and Gen Z has become its primary user base. With 40% of people between 18-25 preferring TikTok over other search engines, it even surpassed Google in traffic last year. If you want to grow your brand in 2023, mastering TikTok SEO is crucial.
Here are 10 tips to help you create content that ranks on TikTok and reaches more Gen Z consumers