37% of businesses last increased their digital marketing budgets in 2021, closing at a rate of 1 in 2. Here’s what you can do to avoid business suicide.

This statistic will only evolve. However, you can stop this by increasing organic traffic and visibility through SEO or social media presence, although it can be tricky to know what to focus on.

63% of people are now online. Therefore, customers are becoming more aware of what they want. Market expectations have become more specific through your website, social media channels or content.

78% of marketing professionals say video helped increase sales. Video content is a valuable tool for reaching your target audience so they can learn about what you’re offering. It’s critical to your content strategy because it’s snack-sized, memorable and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make a video in every marketer’s dream format.

Marketers have recognised the power of using videos in digital marketing. It’s proving to be a powerful medium and will increase in the future. Those who use video are growing company revenue 49% faster year-over-year than those who don’t.

While Instagram Reels follows TikTok’s video marketing strategy, the content between these platforms differs. TikTok is loud, casual and occupied mainly by Gen Z; Instagram Reels tend to be more mature, calm and aesthetically pleasing.

Videos are visual. You can use this to your advantage to teach complex concepts (what is content for if not to make things more transparent for your audience?), to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions and more). You can do this for both TikTok and Instagram Reels. However, it is essential to remember what will be more appealing to the demographic on each site (Instagram is more mature, and Gen Z primarily occupies TikTok).

Using trending sounds is helpful, as it keeps your content current. It is also essential to make your content original and consistent. Great content means more traffic, engagement and better rankings. However, knowing where your target audience will most likely view your content is essential.

68% of online experiences begin with a search engine. Many companies notice this, so how can you keep your business at the top of your target audience’s search engine? Using keywords in digital marketing will make it easier for consumers to find your site via search engines and increase your brand awareness. This is known as SEO, the process of taking steps to help your piece of content or website rank higher on Google. This is achieved by researching relevant keywords and creating optimised content that answers the user’s intent.

The key is to write headlines that offer quick solutions. If you’re advertising a florist and someone searches “florist near me,” give them a headline they want: The best florist in Chester. You have limited headline space, so you need to word things wisely to drive more conversation.

Six million businesses are sending out ads using Facebook. Considering this figure as an example, it’s hard to compete and stand out. Your target audience will likely follow numerous brands and only occasionally see your posts. It’s important to build those networks and own more of your audience. You had a direct way to communicate with your target audience more authentically.

One way to do this is to create newsletters. This allows you to control who’s seeing what you have to say. – Studies have shown that newsletters are the number one tool used to directly communicate with your audience, with over 4 million businesses using them daily to upsell and increase profits by over 12% compared to businesses that don’t send newsletters.

When you build a marketing strategy around this, you can gauge interest, which is challenging when competing with many other businesses.

Another turn in digital marketing will be the increased use of content across more channels. There’s a more robust demand for content creation- which is only expected to grow. However, there’s likely to be a more excellent range of content types that will increase marketing in the future. That includes more voice, video and visual content. Try creating accounts for your business on multiple platforms such as TikTok, Instagram, Twitter, linked in and Facebook to reach a higher audience.

Once you have done this, try looking for new ways to communicate messages- for example, creating an audio version of an article that can be shared alongside a video. Again, the more interactive and creative content is, the better it will resonate with consumers.

84% of marketers who invest in mobile web design are planning to support the same amount or more in 2022. Mobile optimisation will be critically important for digital marketing in the future. Many organisations have moved to mobile optimisation in the last two years, and this will most likely be even more critical. Moreover, the mobile-optimised digital experience is essential because millennials and Gen Z are growing in their buying power.

64% of SEO marketers call mobile optimisation a compelling investment. Mobile is here to stay. Undoubtedly, this will continue into 2022 and beyond, but those who master it are most likely to find success in the long term. Therefore, it is essential to make your website and socials look aesthetically pleasing on mobile devices.

Overall, even though digital marketing is expanding, which can initially be daunting for your business, following this advice will help to grow your brand’s recognition resulting in success. Using videos and keeping up to date with social media trends will keep your

content current. However, you also need to keep your content original and what your target audience wants to make it more recognised. Using multiple platforms will help give your brand more reach, and it will be more beneficial to research what your target audience is more likely to see. If you want to aim your brand at a younger demographic, look at using platforms such as TikTok, as millennials and Gen Z are growing in their buying power. Due to the number of people using search engines, keywords will help piece your business to the top of Google. You want your company to be the first thing your target audience sees when searching for what you have to offer. Gage an interest by giving your audience what they want; there is no need to overcomplicate things.