With cases of COVID-19 constantly being reported and with images of barren supermarkets flooding our screens, it’s hard to keep the epidemic far from mind. The impact on the advertising industry is transparent as Adweek discusses how ‘a world ruled by tight deadlines, inflexible budgets […is] thrown into disarray’.
However, whilst this is a period of uncertainty and fear it is equally a time for growth and knowledge. As Jeff Beer at the Fast Company discusses brands such as ‘Coors Light, Hershey and KFC have all pulled ads that didn’t reflect our new, global pandemic-informed reality’. Which speaks to the way our industry is adjusting. But, with self-isolation being both recommended and imposed, what does this mean for businesses?