Social Media Management: The Power Of Relatable Content
When we took over BJ’s Bingo social accounts, our team devised a clear strategy to transform a new account into a TikTok sensation. By posting content that appealed not just to BJ’s Bingo players, but to the entire Bingo community, we were able to see remarkable results from the offset.
Our social media team excels at creating content that not only aligns with your brand but also resonates with a broader audience.
One of our most successful posts was a humorous meme video aimed at Bingo players in general. This video quickly gained traction, amassing over 594,000 views in just ten days. The comment section exploded, generating over 985 comments, 23,000 shares and over 31,000 likes. This content clearly sparked conversation and began to build a community.
Notably, 97% of these views came from new viewers, and 100% from people who didn’t follow the account. This highlights the critical importance of sharing the right content to expand your reach and engage a wider audience.
Here are some key reasons why relatable content is so impactful:
- Builds Stronger Connections: Relatable content helps you connect personally with your audience, making them feel understood and valued, which in turn creates a community.
- Enhances Engagement: Content that resonates is more likely to be liked, shared, and commented on, boosting your visibility on social media as algorithms favor highly interactive posts.
- Drives Authenticity: Genuine, relatable content reflects authenticity, setting you apart from competitors who may appear less personal.
- Encourages Word-of-Mouth Marketing: Relatable posts often prompt people to tag friends and share, expanding your reach beyond your immediate followers.
- Increases Content Virality: People are more likely to share content they relate to, potentially leading to viral posts and attracting new followers.
- Boosts Customer Retention: Consistently sharing resonant content keeps followers engaged and invested in your brand, leading to higher retention rates.
Are you looking to go from zero to hero on TikTok? Get in touch today.
