“…it was in fact our namesake, Thomas Edison who ‘invented one of the earliest working dictation machines’, a phonograph…”
With anything that’s new it takes time for technology to be fully utilised, and we are beginning to see that happen with smart speakers. People are beginning to ask questions that they would normally ‘Google’, such as ‘what is there to do for families near me’ or ‘what times are Cineworld showing Frozen 2’. Voice search term volume, although a long way off web search term volume, is increasing – and with this comes an opportunity to deliver targeted advertising or podcast content to those who would find it useful. A ‘voice strategy’ is the next up and coming section to a marketing plan, and it’s all about being informative and fitting in to people’s lives seamlessly, just like the smart speaker itself has. The voice strategy should be informative and can also learn in to entertaining – mirroring the emotional reason why people would use or request a response from their speaker in the first place.