First up, we have one of my favourite adverts from 1993 for the one and only Wine Gums. It is an adaptation of ‘Hoots Mon’ by Lord Rockingham’s XL which was number one for three straight weeks in 1958. I mean from the outfits to the enthusiasm how could I not include this one?
We then jump into this hypnotising number from 2010 which was part of a larger ‘£2m ad campaign’ according to Campaignlive.co.uk that reintroduced Maynard the Moose back to our screens and introduced him to the Wine Gums hall of fame. Chew anyone?
In an article all about sweets how could we not mention Skittles? Ok, this one got a little bit interesting when I was bombarded with taglines such as ‘treasure the rainbow, taste the rainbow’ and ‘romance the rainbow, taste the rainbow’, compilation can be found here (watch at your own risk.) But there was also an incredibly retro sequence here where you can’t move for double denim, big hair and tie-dye. But, I simply had to mention this one from 2011, a spin on the mythological tale of King Midas, poor Tim! According to talkingnretail.com this was ‘the first UK Skittles TV advert in two years’ and was ‘designed to appeal to 18-30 years old, encouraging viewers to expect the unexpected and open their imaginations.’ Well it definitely inspired our shopping lists!