Press & Print
Print media engages with consumers through hard-copy printed materials like magazines, newspapers, and billboards.
Print media remains an essential part of marketing despite the ever-growing digital landscape. It is no secret that people love print media, whether it be magazines, newsletters, or everything in between. While print marketing is more expensive than digital, it can evoke a feeling in people that digital media can’t always match. Print marketing can increase awareness, drive traffic, generate leads, boost sales, introduce new products, and differentiate your brand from others.
Around 82% of consumers trust print ads when making purchasing decisions, and over 90% find print ads easier to read. Obviously, it depends on who you’re trying to reach. According to another report, combining print and digital in your marketing strategy can increase campaign effectiveness by 400%.
Types of Press & Print
source: Burstein, 2017
Press & Print Marketing, Strategy & Solutions
Edison Media works directly with press and print manufacturers to ensure you get the right price and that we can reach your required audience, whoever and wherever they are.
We are your one-stop shop for all things press and print. For more information on this or to discuss how you can bring print and press into your campaign, get in touch here.
