“WHAT ARE YOUR KEY VALUES?”
Be honest, open & transparent. It’s all about making sure the client knows you WANT to work with them, not that you have or need to. We build relationships on the foundation of trust and respect and we go from there, we don’t want to just be someone’s planning & buying agency, we want to be an extended part of their team who they can call on whenever needed.
For me, it’s all about building long term relationships with our clients. It’s about being open, honest and always doing what’s best for the client, and by doing that there will always be that level of respect and trust which means we’ll continue to work together for the foreseeable future.
“WHAT INSPIRED YOU TO GET INTO ADVERTISING?”
If we’re going to be honest, I kind of fell into it really. I love to talk; I get a buzz off doing pitches and I enjoy developing relationships with clients and knowing that we’re working together towards the same goal. It just so happens that you can do all that and also work within the most exciting industry there is, so I count myself lucky!
WHO HAVE BEEN YOUR STRONGEST INFLUENCES?
I would say lots of different family members have influenced me in different ways. For example, my husband influences me to keep going, to always believe in myself and take risks. But equally, I am impacted by lots of people who are loyal to me as loyalty means a lot in my book.
“WHAT ARE YOU MOST PROUD OF ACCOMPLISHING?”
Setting up my own company and actually believing in myself. Currently, we are going through a crazy time of uncertainty, but I am proud that I made the decision now for my team, myself and my business because I know we will overcome this together.