Need even more convincing, let’s talk research! A study set out to see if they could make Deliveroo the online takeaway provider. They did this by running a campaign using national Bus interiors, the London Underground (tube stations & TCPs) as well as train interiors, focusing on populated areas with a lot of ATL real estate. They found that:
- Those who saw the Exterion OOH campaign were more likely to have ordered from the online takeaway provider.
- 1/3 who had never ordered a takeaway online will now consider purchasing from the online takeaway.
- Those exposed to OOH campaign are more likely to search online for the online takeaway providers.